Paris Fashion Week closed on Friday, highlighting a major shift in the fashion world as Chanel and Dior stepped into new eras of design. The changes reflect a wider reset across luxury brands as they seek to win back shoppers and refresh their image.
At Chanel, Matthieu Blazy, who previously led Bottega Veneta, was appointed creative director. He takes on a role once made famous by Karl Lagerfeld and later Virginie Viard. His debut collection is scheduled for October 6 at the Grand Palais, a moment expected to draw close attention from across the industry.
Dior also moved in a new direction, naming Jonathan Anderson to oversee both menswear and womenswear. Anderson, widely recognized for his work at Loewe, will show his first Dior women’s collection on October 1. His appointment signals the brand’s push to bring a unified creative vision under one designer.
These high-profile moves are part of a broader wave of changes sweeping through luxury fashion. Other houses, including Balenciaga, Loewe, and Jean Paul Gaultier, are also undergoing leadership shifts. Analysts say the shake-up is happening at a time when many labels are facing slower sales and a more cautious luxury market.
For the brands, new creative leadership is seen as key to reconnecting with consumers and setting fresh trends. Industry experts note that the pressure is high, as both Chanel and Dior carry global influence and play a central role in shaping fashion’s direction.
The mood in Paris this week was one of anticipation. Many insiders believe the new era at Chanel and Dior will help determine whether the luxury sector can regain its momentum after recent struggles. With fresh designers stepping into the spotlight, all eyes will be on the upcoming shows to see how the fashion reset unfolds.
